Market research professionals from all over the world came together at ESOMAR Fusion in Madrid, diving deeply into the struggles and success stories of qualitative research and data science. Our launching customer Motivaction demonstrated their research methodology VisualFocus, which plays a pivotal role in QandR’s customisation for the qualitative research market.
In its software development, Noterik always endeavours to take customer feedback on board, to ensure that our applications meet an actual need and provide real added value to businesses on a daily basis. This certainly applies to QandR‘s new moodboard module, that replaces the old-school way of making collages (a method widely used in qualitative Read more…
Noterik is proud to have signed up prominent Irish research agency RED C Research as a corporate QandR client. They wasted no time and have deployed QandR in a large project with sessions in three major US cities, running focus groups on travel and vacationing of North Americans in Europe.
Noterik’s tool QandR was used in Bulgaria during the conference “Non-formal learning for employability” in Sofia. The event was part of an Erasmus+ project realised by Bulgarian and Romanian NGOs. With over 60 participants joining in, QandR once again demonstrated it not only flourishes in small focus groups, but is equally useful in larger, plenary Read more…
Noterik and MuPop, its tool to create interactive exhibitions, were recently part of a powerful experience in the prison museum in Hämeenlinna, Finland. In a preparatory workshop for an exhibition on life and work in the former prison that now is the museum, ex-inmates and ex-guards came together to share their unique and intimate stories, that Read more…
Balance, specialists in strategic advice on the physical living environment, employed Noterik’s tool QANDR to facilitate an interactive dialogue between housing corporation Trivire and its tenants. In several concurrent sessions, tenants used their smartphones to share their knowledge and views on the sustainability of their housing, and what part landlord and tenants might play in Read more…
QANDR, Noterik’s versatile tool to generate optimal added value from any type of group discussion, was used by Omniplan to facilitate their annual Young Professionals Network Event. The setting: a converted laundry room of the former Amsterdam prison ‘Bijlmer Bajes’. The topic: sustainable mobility and spatial development. The players: inspiring speakers and a bunch of enthusiastic Read more…
After having experimented with Noterik’s tool QandR for a while, Amsterdam University of Applied Sciences (HvA) has now entered into a more formal partnership with Noterik. The aim is to further embed QandR within the university and finetune the software for use in a variety of educational settings, thus enhancing and enlivening classes with this innovative tool. Read more…
Noterik’s tool QandR, eminently suited to qualitative market research, not only flourishes in large companies, but is used by smaller agencies as well, such as Marion Matthijssen’s ‘Onderzoek en Training’ (Research and Training).
QandR, Noterik’s tool to gamify group discussions and generate improved consumer insights, has entered the German market. Produkt + Markt, one of the largest owner-managed full-service market research institutes in Germany, is all set to go to employ QandR in its qualitative research.