Noterik’s tool QandR, eminently suited to qualitative market research, not only flourishes in large companies, but is used by smaller agencies as well, such as Marion Matthijssen’s ‘Onderzoek en Training’ (Research and Training).
QandR, Noterik’s tool to gamify group discussions and generate improved consumer insights, has entered the German market. Produkt + Markt, one of the largest owner-managed full-service market research institutes in Germany, is all set to go to employ QandR in its qualitative research.
Noterik ensures you are well prepared for the new year and particularly New Year’s eve, with exciting new QANDR features, and a must-have benchmark test for your ‘oliebollen’.
Noterik is proudly part of a small consortium that won a tender for an exciting new project that will be creating interactive popup exhibitions in ten European cities in 2019, to promote the participation of European citizens in their cultural heritage.
QandR, Noterik’s tool for gamifying group discussions, was used by Dutch public broadcasting umbrella organisation NPO, to evaluate a range of TV pilots in two audience panels of young adult viewers.
We have been working on QANDR for three years now and we are happy to announce that use of QANDR is clearly scaling up. This last month we started new white-label partnerships, and existing clients clearly show increased usage of QANDR. Furthermore we added advanced features, such as sharing projects with colleagues at other locations.
During the Dutch Media Week in Hilversum an interactive quiz, powered by Noterik’s MuPop, allowed visitors to test their knowledge of the Dutch media personalities commemorated in Sound and Vision‘s Wall of Fame, compete with others and have fun in the process.
With our newly established white-label partnership with deRotterdamseZorg, QandR is branching out to new domains. DeRotterdamseZorg is a network company based in Rotterdam that facilitates projects for employers in the health care sector in the wider Rotterdam Rijnmond region. In a pilot on 28 June QandR successfully demonstrated how its interactive visuals make group discussions more engaging and the Read more…
QandR excels in smaller groups as a way to enliven and facilitate group discussions, but is equally at home in educational settings. Timber Haaker, professor Business Models at Saxion University of Applied Sciences in Enschede, ran a series of workshops for 2nd year students Business Economics on the topic of Future Scenarios, using QandR to Read more…
On April 21st-22nd, this year’s two days of summer in Amsterdam, we decided to stay indoors and play video games for science during a Twitch Hackathon. Students from the Amsterdam University of Applied Sciences with their partners, the University of Applied Sciences Utrecht, Noterik, Ex machina and Bulbagarden, spent the weekend hacking new interactions for Read more…